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Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Long-term thinking

In entrepreneurial circles, the long game isn’t talked about enough. As young people and young companies start, they need to be thinking about the long game, but it is often overlooked. Hustle culture is alive and (un)well. Over the years I’ve seen people make short-term choices that have cost them ...

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When work becomes play!

The biggest industry often overlooked as a ‘serious business’ is gaming. I have been thinking about the gaming industry as I recently spent the best part of six months trying to get my hands on a PS5. Last weekend, I was ...

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The Crisis Cycle

Look for the good in bad I’ve been writing a book over the recent months about crisis. It seemed like the right thing to do when so many people are trying to cope with how the events of the past ...

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Setting the right course in seasonal change

The weather is just starting to warm up properly here and the kids are outside every day in their new paddling pool. They’ve never had it so good! The pool they had last summer fell victim to the neighbour’s cat. ...

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What Do You Do When The Well Runs Dry?

I recently read that a well’s lifespan is considered to be roughly 20 to 30 years. A water well, not a wishing well, that is! It’s a fact of life that wells can just dry up. Over time, and because ...

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How the Clouds of Crisis can Clear

Every day I’m reminded of the importance of having the right outlook. Having the right outlook helps me to make the right decisions. How do you react when bad times hit? Does your outlook change? Can you see the positive? ...

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Shifting gears for traction

Too many people want to focus on the short term where sales are concerned. It’s all about the win. That’s an old-fashioned sales mentality though. Today, rather than being good practice, it comes across as desperation. If you are unwilling ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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