Heart Set – The power behind brand story telling
Posted on 24th November 2021 by Darrell Irwin
You’ll often hear that dealing with the up and down life of an entrepreneur requires a certain mindset. One thing’s for sure, it’s not easy, so working...
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When being loud in a crowd isn’t enough
Posted on 17th November 2021 by Darrell Irwin
The school playground is an interesting place. Everyone remembers it (unless you hail from the home schooling fraternity) and how it was the place to find...
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Website building ‘bedroom bandits’ will kill your brand, your reputation and credibility.
Posted on 10th November 2021 by Darrell Irwin
In a discussion with our brand marketing team (whilst looking at another hack job/money grab/swindle or whatever you want to call it) it dawned on me there is...
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When people power propels purpose.
Posted on 4th November 2021 by Darrell Irwin
As entrepreneurs we are used to going it alone and it can be lonely at the top.
Well, I have surprise for you! What if I told you I have already found nearly...
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Community presents the most worthwhile opportunity.
Posted on 28th October 2021 by Darrell Irwin
Brand is about belonging. Why? Each brand has its logo, and its values determine whether we invest in it or switch our allegiances. The most important thing...
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Putting yourself in control of the conversation
Posted on 20th October 2021 by Darrell Irwin
Picture the scene. You have been invited to an event, so you’ve dressed up and are feeling excited about the 500 new people you are due to meet. You arrive...
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Switching from cash to cause
Posted on 13th October 2021 by Darrell Irwin
If Cash was King, Cause is God.
Kings throughout history have been motivated by rule, power and position, God, on the other hand, is motivated by...
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The power of community
Posted on 7th October 2021 by Darrell Irwin
There are over 10M+ groups on FacebookThere are over 1.4B people using groups every monthMore than half of Facebook users signed up to more than five...
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How investing in R&D can give you a License to Chill.
Posted on 29th September 2021 by Darrell Irwin
A question we are often asked as a brand marketing agency is “How do I secure the legacy of my company and remain relevant in the marketplace?” Or put...
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