Blog 19 5 21 copy 375x280 - Shifting gears for traction

Shifting gears for traction

Posted on 19th May 2021 by Darrell Irwin
Too many people want to focus on the short term where sales are concerned. It’s all about the win. That’s an old-fashioned sales mentality though. Today,...
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Who Are You 375x280 - Get a name that equips you for the game

Get a name that equips you for the game

Posted on 12th May 2021 by Darrell Irwin
I’m not superstitious but I think that numbers have a certain significance. My favourite is the number eight. It’s a number that means something to me...
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Blog image 6 5 2021 375x280 - Humility - the winning brand

Humility – the winning brand

Posted on 6th May 2021 by Darrell Irwin
When I teach brand marketing I lead with the importance of empathy with the audience and the necessity of adding value. It wasn’t always like that though. ...
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Blog image 28 04 2021 375x280 - When Good Old Fashioned Values are Trending

When Good Old Fashioned Values are Trending

Posted on 28th April 2021 by Darrell Irwin
When I search for ‘what’s trending’ and see a vaccine war raging and people physically fighting because someone stood too close I long for a return to...
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Blog image 21 04 2021 375x280 - When a brand walks alone

When a brand walks alone

Posted on 21st April 2021 by Darrell Irwin
Listening to your audience is so important in brand marketing, even more so with brands whose audience have stuck around for the last 100 years. This week,...
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Blog image 14 04 2021 375x280 - Unlock the Clock (a timely reminder)

Unlock the Clock (a timely reminder)

Posted on 14th April 2021 by Darrell Irwin
As we wave a weary goodbye to lockdown and welcome back some of our old freedoms, like going to work(!), the question many will be asking is “How did you...
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Blog image 09 04 2021 375x280 - When the law of averages needs to be broken

When the law of averages needs to be broken

Posted on 9th April 2021 by Darrell Irwin
The law of averages doesn’t work for me… I believe that it can even affect situations negatively... The law of averages says that by taking a large,...
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Blog image 31 03 2021 375x280 - Passion vs Purpose

Passion vs Purpose

Posted on 31st March 2021 by Darrell Irwin
Instagram is full of inspiring quotes and I often read ones telling me to follow my passion. That’s great as far as it goes, but what if the thing I...
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Blog image 24 03 2021 375x280 - When door to door needs a makeover

When door to door needs a makeover

Posted on 24th March 2021 by Darrell Irwin
When door to door needs a makeover I was reading the other day about how one company successfully changed their ‘trademark’ model to beat lockdown...
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