Doing social media for your business can feel a bit like shooting with a blindfold on. While posting on a consistent basis is vital, posting random content won’t get you much engagement. To help you create content that converts, take a look at our top 5 posts on social media marketing.
1. Top 3 Best Social Media Campaigns of All Time
Humour goes a long way, especially when it’s paired with a great cause. Before you start building content for your own social media channel, learn some best practice techniques from top three best social media campaigns of all time – the ‘Old Spice Guy’, the #IceBucketChallenge and #likeagirl. We’ve summed them up in this blog post.
2. What social media channels should you choose for your business?
You might wear trainers when you go out for a jog, but you wouldn’t wear them to a wedding. It’s the same with different social media channels. The feeling of shooting with a blindfold on is often the result of a lack of understanding of what each social media channel is actually designed to do. Before you start creating your content, it’s worth deciding which social media channels are best suited for your business. Explore the key features of Twitter, LinkedIn and Instagram (the three channels that we most often use for our clients) in this post to decide which of these you should focus your efforts on.
3. How do you engage your followers?
When it comes to social media, it’s important to produce a constant flow of content. But if you want to convert some of your virtual followers into real-life loyal customers, then what you’re really after is engagement. Learn all about ‘audience engagement’, the digital marketing buzzword in this post, plus some handy tips that you can apply to your own social media content to build engagement.
4. Short for time? Produce sleek content with your smartphone
Social media requires a lot of effort – you need to post often, and on a consistent basis. What’s more, research shows that visual content is 40X more likely to get shared on social media compared to other types of content. Of course, we’d love it if you hired us to produce all your visuals for you. But if you’re stretched for time, take a look at some simple tips on how you can frame a great shot, using your smartphone, in this post.
5. Find some great stock images for your visuals
Authentic photos and videos can be costly. If they’re only going to be around for a few hours on your social media feed, it may be a good idea to use stock images for some of your posts. Learn the best platforms for sourcing stock in this post.
Of course, with stock, there is always a chance that someone else might be using a similar image. If you’re after some fresh photos and videos for your social media campaigns, contact our team and let us help you produce amazing content that converts.