Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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How politics has a branding issue

I remember 1995 when Britpop was an emergent force mixed up with a fresh approach to politics. The young minds of the time believed that the country was on the cusp of something special. Then, only a few years later, with Weapons of Mass Destruction and the endless bombing of ...

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Where compassion goes further than empathy…

If empathy is a powerful tool then compassion is the uber, level up superpower. Compassion has the ability to transform people and situations. It doesn’t just put things into a place ‘fixed’, it leaves reality reshaped, never to be the ...

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The Year of Jubilee

Next weekend is going to be fun. Move aside all naysayers and cynics, it’s time to celebrate the extraordinary life of our Queen and her equally extraordinary, if somewhat beleaguered, brand. I am, of course, talking about our sovereign, Elizabeth ...

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The power of the squad

One of my favourite things (you may know this already) is my football club, Liverpool FC. I have invested much of my time and my treasure into it and, in exchange, it’s given me countless leadership lessons. This season’s lesson ...

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Purpose is the power to re-energise

Purpose is powerful. When the going gets tough, simply being able to lock into why you started in the first place helps you to get through. You’ve heard me say it before, I even wrote a book on it. Crisis ...

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How taking a moment can create REAL momentum

I’ve written hundreds of blogs of the years, and helped thousands of people gain clarity, and finally, after a long time of asking, it is here. I’ve managed to get our HeartSet Course down on video! I don’t want to ...

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The changing narrative of free speech

Elon Musk now owns Twitter. $44 billion dollars. Some are delighted and some are going into melt down. Funny thing is though, from elections to vaccination, Twitter has had an opinion and edited, deleted and cancelled out anyone who was ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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