Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Don’t worry about me pitch-slapping you 

Pitch-slapping – the most insightful term I have come across describing a LinkedIn DM for about 20 years!   For the record, DM’ing people can be a good thing. However, there is an insatiable collective of hustlers (somewhere out there) looking to satiate their thirst for money at your expense.  A ...

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When crisis is a catalyst for change

‘Sometimes things don’t make sense until the end of the story’ (Rufus from Bill and Ted Face the Music) There is a big difference between expectation and reality. Expectations can set us up for failure, or at the very least, they ...

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Shift away from vision drift

If everything worked out for you and your business the way you wanted it to, what would the end result look like? Sometimes it can seem impractical to think in these terms. Distractions come hard and fast, we get a ...

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The key to overcoming impostor syndrome is in your heart, not your mind

I was thinking recently that mindset is actually more about where your heart is set. People say that mindset is everything. I disagree. Think about it. What lives with you more, someone offending your mind, or someone hurting your heart? Hurt ...

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IN ADVERSITY, SAY NO TO NICHE AND HELLO TO DIVERSITY!

2021 is weeks old and it’s time to say it like it is. If your marketing is focussed on one niche and one way of operating you have a misunderstanding of how marketing should work, or indeed you’ve been mis-sold ...

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SOS – Save Our Software!

In the midst of a pandemic and another lockdown, businesses within the SME space are looking at ways to pivot and improve the way they deliver services. It’s time for us to put the struggle and frustration aside momentarily. As ...

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Working smarter not harder

2020 taught us a few lessons about working smarter not harder … or working more smartly, if you like grammar. It turned out that we had been wasting time and effort over an office, a commute, a car and an alarm ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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