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Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Harder than you’d think…

Many things that some people seem to pull off effortlessly are a lot harder than you might think. Nothing that is a real help to others is pulled off effortlessly!  There is a Public Enemy track “Harder than You Think” that appeared on my Apple Music feed. The lyrics include ...

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When the law of averages needs to be broken

The law of averages doesn’t work for me… I believe that it can even affect situations negatively… The law of averages says that by taking a large, diverse group and averaging it out we all get what we want and ...

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Passion vs Purpose

Instagram is full of inspiring quotes and I often read ones telling me to follow my passion. That’s great as far as it goes, but what if the thing I am passionate about is not necessarily my forte? Passion doesn’t necessarily equal ...

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When door to door needs a makeover

When door to door needs a makeover I was reading the other day about how one company successfully changed their ‘trademark’ model to beat lockdown restrictions and it got me thinking…  When we were younger I remember the door going ...

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When one door closes another door opens

Are you in the right room…the one where the business opportunities are booming? If they aren’t you might be in the wrong room. It may not have been a wrong room at the start, but transitioning from one room to ...

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Impact on mission, scale on vision and always recruit around values

The hardest lessons I’ve learned during my time in business have been about being true to our origins. In terms of mission, vision and values it looks like this: Our mission is non-negotiable because it’s our purpose. Our vision will ...

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CRISIS THE CATALYST FOR CHANGE part 2

In a recent blog on this subject a couple of weeks ago I wrote about crisis. Here’s a few more thoughts about change! If you are experiencing a crisis at the moment would it help to know that it’s a ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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