Invaluable
Insights
Give your message momentum.
Invaluable
Insights
Give your message momentum.
Never miss a trick with the weekly Cre8ion blog – keeping you in the flow
Funny how taking time out is necessary when you want to change the world. Most people take time as an annual leave block but for a business owner or entrepreneur taking time out in this way can be a little more difficult. The quest for rest conflicts with the responsibility ...
Too many people want to focus on the short term where sales are concerned. It’s all about the win. That’s an old-fashioned sales mentality though. Today, rather than being good practice, it comes across as desperation. If you are unwilling ...
I’m not superstitious but I think that numbers have a certain significance. My favourite is the number eight. It’s a number that means something to me because it’s linked to my company. It was my favourite number as a football ...
When I teach brand marketing I lead with the importance of empathy with the audience and the necessity of adding value. It wasn’t always like that though. There was a time when arrogance was my middle name. I also described ...
When I search for ‘what’s trending’ and see a vaccine war raging and people physically fighting because someone stood too close I long for a return to good old fashioned manners and values. Remember those? Boring sounding but very effective ...
Listening to your audience is so important in brand marketing, even more so with brands whose audience have stuck around for the last 100 years. This week, for instance, we heard the news of The Super League and the football ...
As we wave a weary goodbye to lockdown and welcome back some of our old freedoms, like going to work(!), the question many will be asking is “How did you spend your time during lockdown?” It got me thinking about ...
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