Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Everybody loves a plot twist 

2024 is seeing a growing enthusiasm for the murder mystery, bringing a whole new meaning to Netflix and Chill.  Fool Me Once with Michelle Keagan carries an IMDB rating of 6.9, but anyone who has watched this new series, based on the Harlan Coben novel, would probably disagree. Easily an ...

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When Values Make You Valuable.

Since lockdown began my father-in-law has Skyped us every Saturday. He’s the only person I know who has doggedly stuck with Skype, despite the fact that most of the rest of the world (reportedly 200 million daily users) have happily ...

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Clarity is the Currency Your Business Needs For Traction.

In the recent climate of hardship, death and grief, government grants and loans have brought in unexpected opportunities to some and a light at the end of the tunnel to others. The new injection of cash flow has been a ...

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Its Times Like These We Need a ‘Cause to Action’, Not Just a ‘Call to Action’.

One of my favourite songs is ‘Times like these’ from the Foo Fighters. Maybe you’ve heard the Foos’ recent re-recording, joined by a number of other stars, for Radio One’s Live Lounge AllStars for the BIG Night In fundraiser! This ...

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Knowing Your “You” and Your “Who” and Connecting the Two.

My wife went for a run today around where we live and she came back talking about the beautiful newcomers she had noticed en route. Cabbage Whites, Tortoiseshells, Peacocks and Orange Tips… Butterflies up and down the side of what ...

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Cause and its Effect on Brand Marketing.

I’ve been reading an awesome book about leadership called “Turn the Ship Around!” written by former nuclear submarine commander L. David Marquet.  In the beginning, Captain Marquet is given his first submarine, the Santa Fe, on which the crew had ...

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Lessons and Learning From Lockdown.

Of late we have seen certain terminology taking on new meaning and other terminology quite simply err… terminated. Take ‘Going viral’, for example, as a description of the golden ticket in marketing. We’ve seen the pain and chaos a real ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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