Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Authentic storytelling avoids PR disasters 

So, a royal photo gets published and within a few hours, the internet is ablaze with conspiracy theories.  A family photo published of Princess Kate, flanked by the royal brood, seemed innocent enough to the untrained eye as an answer to the public’s growing concern, ‘Where is Kate?’  After all, ...

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When being loud in a crowd isn’t enough

The school playground is an interesting place. Everyone remembers it (unless you hail from the home schooling fraternity) and how it was the place to find your mates. As we entered the arena, mates from other classes would be shouting loudly ...

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Website building ‘bedroom bandits’ will kill your brand, your reputation and credibility.

In a discussion with our brand marketing team (whilst looking at another hack job/money grab/swindle or whatever you want to call it) it dawned on me there is a pandemic of really bad websites built by people who have no ...

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When people power propels purpose.

As entrepreneurs we are used to going it alone and it can be lonely at the top.

Well, I have surprise for you! What if I told you I have already found nearly 800 like-minded entrepreneurs who want to meet up? ...

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Community presents the most worthwhile opportunity.

Brand is about belonging. Why? Each brand has its logo, and its values determine whether we invest in it or switch our allegiances. The most important thing about brand isn’t what it looks like, it’s 100% what people say about ...

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Putting yourself in control of the conversation

Picture the scene. You have been invited to an event, so you’ve dressed up and are feeling excited about the 500 new people you are due to meet. You arrive at the event, (which has been booked for 500 people) ...

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Switching from cash to cause

If Cash was King, Cause is God. Kings throughout history have been motivated by rule, power and position, God, on the other hand, is motivated by love. Interestingly enough, the biggest switch up we have seen in the marketplace, from a ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.

Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.