Is Your Company Sending the Right Messages?
Does having a clear mission statement, vision and values add value to your company? In order to find out, let’s play a game…How many of
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Does having a clear mission statement, vision and values add value to your company? In order to find out, let’s play a game…How many of
‘Remind us again of the difference between mission, vision and values?’ Mission is about purpose. Without purpose, we do life at 110 mph and feel
Being an entrepreneur means I like to keep my eye on the future… a lot… I’ve always wondered what makes me this way, always dreaming,
What we need to do to make sure positivity wins. Timing is everything. It’s certainly true for sports and for brands and businesses too. I
Since lockdown began my father-in-law has Skyped us every Saturday. He’s the only person I know who has doggedly stuck with Skype, despite the fact
In the recent climate of hardship, death and grief, government grants and loans have brought in unexpected opportunities to some and a light at the
One of my favourite songs is ‘Times like these’ from the Foo Fighters. Maybe you’ve heard the Foos’ recent re-recording, joined by a number of
My wife went for a run today around where we live and she came back talking about the beautiful newcomers she had noticed en route.
I’ve been reading an awesome book about leadership called “Turn the Ship Around!” written by former nuclear submarine commander L. David Marquet. In the beginning,
Of late we have seen certain terminology taking on new meaning and other terminology quite simply err… terminated. Take ‘Going viral’, for example, as a
We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.
Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, the product or service needs to be good but the real strategy lies in a clear story. Contact us today to start writing yours.
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