Invaluable
Insights
Give your message momentum.
Invaluable
Insights
Give your message momentum.
Never miss a trick with the weekly Cre8ion blog – keeping you in the flow
I remember 1995 when Britpop was an emergent force mixed up with a fresh approach to politics. The young minds of the time believed that the country was on the cusp of something special. Then, only a few years later, with Weapons of Mass Destruction and the endless bombing of ...
I’m not superstitious but I think that numbers have a certain significance. My favourite is the number eight. It’s a number that means something to me because it’s linked to my company. It was my favourite number as a football ...
When I teach brand marketing I lead with the importance of empathy with the audience and the necessity of adding value. It wasn’t always like that though. There was a time when arrogance was my middle name. I also described ...
When I search for ‘what’s trending’ and see a vaccine war raging and people physically fighting because someone stood too close I long for a return to good old fashioned manners and values. Remember those? Boring sounding but very effective ...
Listening to your audience is so important in brand marketing, even more so with brands whose audience have stuck around for the last 100 years. This week, for instance, we heard the news of The Super League and the football ...
As we wave a weary goodbye to lockdown and welcome back some of our old freedoms, like going to work(!), the question many will be asking is “How did you spend your time during lockdown?” It got me thinking about ...
The law of averages doesn’t work for me… I believe that it can even affect situations negatively… The law of averages says that by taking a large, diverse group and averaging it out we all get what we want and ...
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